UPDATE: The logo from this student project was selected for the GDC All About The Logo Exhibition, and was showcased at Edmonton's The Works Festival.
This speculative promo package was created for the non-profit organization Public Radio International. The goal with this promo package, and the re-design of the PRI identity, was to expand the listening audience, making it more appealing to the younger adult population without alienating their current, predominantly 50+, audience. Retro radio iconography is combined with an updated color palette to create an uplifting energetic package that would appeal to all audiences. To keep in pace with current market trends, and the boom of podcasting, a download card for PRI’s free app was included in the promo kit.